Every day thousands of unframed art prints are sold online and delivered to retail customers. As these customers have chosen to purchase their art unframed, once they receive the tube in the mail, they are in need of custom framing services for the art they just purchased. LocalFramer.com, a new service by Metaverse Corporation, offers the ability for custom framers to insert a coupon in these unframed art shipments, marketing their store to customers receiving unframed art within 10 miles of their location. Customers who receive these coupons are made aware of a participating local framer right in their neighborhood at the time when they have an immediate need to get art framed.
Metaverse Corporation is the parent company of the wholesale art distributor Lieberman’s and numerous online art retailers including FulcrumGallery.com, MasterPrints.com, UrbanLoftArt.com, and SearchPrints.com, as well as being the art fulfillment provider for the online sales of many big-box retailers. LocalFramer.com leverages this network of online art stores and allows custom frame shops to insert their coupons in packages bought from retailers in this network.
In recent years more and more of the purchasing of art has shifted to online retailers; however, the majority of online art sales are of unframed prints. The new LocalFramer.com offering makes, for the first time, online sales of unframed art accessible to local framers so that they can market their services to these customers.
In addition to the coupon marketing program, local frameshops are given their own co-branded Local Framer web store, which they can then provide to their customer base and receive both commissions on the sale of the art sold on their site and free shipping to their store to encourage retail customers to ship their art directly to their local frameshop. For more information on how the LocalFramer.com service can work for you, visit the website www.LocalFramer.com/SellMore or call 888-494-3418.
Metaverse is the parent company of FulcrumGallery.com and Lieberman’s, and has been a leading online retailer in the wall art space since 2005. The company has offered private label solutions of its e-commerce platform since 2007 to several hundred clients including several big-box retailers.