DECOR Expo Atlanta: A Design-World Mainstay Returns to Atlanta

DECOR Expo Atlanta: A Design-World Mainstay Returns to Atlanta

By Christine Schrum If you’ve been in the framing industry for some time, you’ve no doubt heard of or attended DECOR Expo Atlanta. A moulding-world mainstay for decades, the annual event was legendary for its exhibitions, education, special events and, of course, the mingling and connecting with peers. Two years ago, Redwood Media Group CEO […]

Framed in Hope: Framers & Artists Supporting Charities

Framed in Hope: Framers & Artists Supporting Charities

By Linnea Jessup Whether saving the environment or reaching out to individuals at home and abroad, art-industry partners support their communities through acts of kindness, financial assistance and a focus on better environments for all. These donations represent a year-round commitment for many of these professionals. They resolve to improve the world and individual living […]

Critical Coverage: Why Should Schedule Annual Reviews with an Insurance Agent

Critical Coverage: Why Should Schedule Annual Reviews with an Insurance Agent

By Paul Kotnour, Chartered Life Underwriter & Chartered Financial Consultant Like other business owners, framers often concentrate on making a profit and give less attention to the more mundane details of accounting, legal matters and insurance. However, these issues are essential for the total success and profitability of a business. Review these areas as you […]

The Art of Framing: Put Your Best Face Forward with Your Storefront

The Art of Framing: Put Your Best Face Forward with Your Storefront

By Tara Crichton I love when people stop to look in my store’s front window. The longer they stay, the happier I am. Even better is when they come into the store because they just had to see what else was inside. It means my window is doing its job. Put Your Personality Up Front […]

The Guerrilla Framer: The Power of a Phone Call in Turning Prospects into Customers

The Guerrilla Framer: The Power of a Phone Call in Turning Prospects into Customers

By Paul Cascio Business owners in the framing industry use a variety of creative methods and expend a considerable amount of time, money and attention to generate sales leads. In addition to traditional advertising media, today’s businesses introduce themselves to prospective customers through websites, email and social networking. And well they should, because creating awareness […]

Newsmakers: Fama Art Returns to BolognaFiere in March 2015

Newsmakers: Fama Art Returns to BolognaFiere in March 2015

A multiyear agreement seals the return of the premier event for the world’s top frame manufacturers and their creations, blending technology and use of materials with a keen eye for design and quality. FamaArt, the trade show organized in partnership with FAMA Europe, the European consortium of picture-frame manufacturers, will take place at BolognaFiere in […]

Period Design Series: All About Art Nouveau

Period Design Series: All About Art Nouveau

By Michael Pacitti Inspired by the unruly aspects of the natural world, the Art Nouveau style affected art, illustration, design and architecture from 1890 to 1910. Despite its relatively short span as a popular trend, Art Nouveau made many appearances throughout the decades, including a secondary highlight during the 1970s psychedelic movement. Remember the Grateful […]

Behind the Color Trends

Behind the Color Trends

By Michael Pacitti Color trends reflect how we live our lives, and our outlook on color has broadened thanks to today’s new technology. Simultaneously, our boundaries between public life and private life have blurred, and our take on privacy has evolved. Some people desire to create a personal territory, away from the hustle and bustle […]

The Guerrilla Framer: Turn Your Website into a Sales Engine

The Guerrilla Framer: Turn Your Website into a Sales Engine

By Paul Cascio,The Guerrilla Framer When I first joined the framing business more than 25 years ago, I had to advertise in the Yellow Pages directory. It was a necessary evil for anyone in a service business. The Yellow Pages directory was the Google of its day. There, consumers searched for services, such as plumbing, […]

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