Framers are always looking for ways to increase profits. They’ll try just about any advertising idea, even having their logo emblazoned on placemats at the local diner, cash-register tapes and bowling score sheets. They’ll squeeze suppliers for discounts; I’m guilty of this one. They’ll walk around their shops switching off lights to save a few […]
By Linnea Jessup Whether saving the environment or reaching out to individuals at home and abroad, art-industry partners support their communities through acts of kindness, financial assistance and a focus on better environments for all. These donations represent a year-round commitment for many of these professionals. They resolve to improve the world and individual living […]
By Tara Crichton I love when people stop to look in my store’s front window. The longer they stay, the happier I am. Even better is when they come into the store because they just had to see what else was inside. It means my window is doing its job. Put Your Personality Up Front […]
By Paul Cascio Business owners in the framing industry use a variety of creative methods and expend a considerable amount of time, money and attention to generate sales leads. In addition to traditional advertising media, today’s businesses introduce themselves to prospective customers through websites, email and social networking. And well they should, because creating awareness […]
A successful frameshop owner offers assistance in developing inexpensive, client-based programs to increase repeat business and referrals.