frame shop marketing

Why I Hate George Jetson | The Guerrilla Framer

In the past decade, the art and framing industry has faced a number of significant challenges. It has experienced the worst economic downturn since the Great Depression, the crash of the housing market, and the proliferation of big-box craft stores. All of these factors have affected the sales and profitability of small independent frame shops […]

The Guerrilla Framer: The Power of a Phone Call in Turning Prospects into Customers

The Guerrilla Framer: The Power of a Phone Call in Turning Prospects into Customers

By Paul Cascio Business owners in the framing industry use a variety of creative methods and expend a considerable amount of time, money and attention to generate sales leads. In addition to traditional advertising media, today’s businesses introduce themselves to prospective customers through websites, email and social networking. And well they should, because creating awareness […]

Meg on Marketing: What’s Your Handicap?

Meg on Marketing: What’s Your Handicap?

Golf is a game that people either love or hate. A lot of money is spent by players at every level trying to improve their game. A serious golfer will use any tool, gimmick or gadget to enhance his swing or improve his distance. Most of these tools actually work to give the golfer an […]