Framers are always looking for ways to increase profits. They’ll try just about any advertising idea, even having their logo emblazoned on placemats at the local diner, cash-register tapes and bowling score sheets. They’ll squeeze suppliers for discounts; I’m guilty of this one. They’ll walk around their shops switching off lights to save a few […]
By Tara Crichton I love when people stop to look in my store’s front window. The longer they stay, the happier I am. Even better is when they come into the store because they just had to see what else was inside. It means my window is doing its job. Put Your Personality Up Front […]
By Paul Cascio,The Guerrilla Framer When I first joined the framing business more than 25 years ago, I had to advertise in the Yellow Pages directory. It was a necessary evil for anyone in a service business. The Yellow Pages directory was the Google of its day. There, consumers searched for services, such as plumbing, […]
By Paul Cascio The framing and art industry has undergone a number of changes in recent years. Some of these were by design, while others were forced. Many were positive, perhaps even revolutionary, including innovations in technology. Most were evolutionary, brought on by the ever-growing power of the Internet. Yet other changes, like the proliferation […]
By Eric Jarmann As framers, our framing design habits tend to be influenced by various trends that crop up in the world of art and decor. Sometimes you have a favorite frame profile for a long time, but then eventually you eventually drop it from your repertoire. We all have that group of corner samples […]
A successful frameshop owner offers assistance in developing inexpensive, client-based programs to increase repeat business and referrals.
By Indu Chandrasekhar When Lisa Crabtree requested a mat cutter for Christmas some years ago, she had no idea the simple gift would lead to a dramatic upheaval in her life. A longtime information technology specialist in the Houston area, Crabtree had installed software for companies throughout the world for nearly 25 years. Armed with […]
Wanted: A marketing event that pays for itself, generates positive, free publicity for a business, and builds name recognition, all while supporting the local arts community. Great news – I’ve found it! Each year, Finer Frames hosts a juried art competition in the spring to build name recognition and highlight the work of many talented […]