By Paul Cascio,The Guerrilla Framer When I first joined the framing business more than 25 years ago, I had to advertise in the Yellow Pages directory. It was a necessary evil for anyone in a service business. The Yellow Pages directory was the Google of its day. There, consumers searched for services, such as plumbing, […]
By Paul Cascio The framing and art industry has undergone a number of changes in recent years. Some of these were by design, while others were forced. Many were positive, perhaps even revolutionary, including innovations in technology. Most were evolutionary, brought on by the ever-growing power of the Internet. Yet other changes, like the proliferation […]
By Eric Jarmann As framers, our framing design habits tend to be influenced by various trends that crop up in the world of art and decor. Sometimes you have a favorite frame profile for a long time, but then eventually you eventually drop it from your repertoire. We all have that group of corner samples […]
A successful frameshop owner offers assistance in developing inexpensive, client-based programs to increase repeat business and referrals.
By Indu Chandrasekhar When Lisa Crabtree requested a mat cutter for Christmas some years ago, she had no idea the simple gift would lead to a dramatic upheaval in her life. A longtime information technology specialist in the Houston area, Crabtree had installed software for companies throughout the world for nearly 25 years. Armed with […]
Wanted: A marketing event that pays for itself, generates positive, free publicity for a business, and builds name recognition, all while supporting the local arts community. Great news – I’ve found it! Each year, Finer Frames hosts a juried art competition in the spring to build name recognition and highlight the work of many talented […]
How many times have we heard the most famous phrase in business “The customer is always right”? Knowing it is one thing, but believing it is much more difficult when the customer is (dare I say it?) is actually wrong. Recently, I had an unhappy customer that tested my beliefs. Fortunately this doesn’t happen often, […]
Seven Habits of Highly Effective Custom Picture Framers: A Frameshop Owner Relates Advice from a Best-Selling Book to the Art-and-Framing Industry
A frameshop owner relates advice from a best-selling self-help book to our industry.