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The Guerrilla Framer

The Guerrilla Framer

By Paul Cascio The framing and art industry has undergone a number of changes in recent years. Some of these were by design, while others were forced. Many were positive, perhaps even revolutionary, including innovations in technology. Most were evolutionary, brought on by the ever-growing power of the Internet. Yet other changes, like the proliferation […]

Attention to Detail

Attention to Detail

By Eric Jarmann As framers, our framing design habits tend to be influenced by various trends that crop up in the world of art and decor. Sometimes you have a favorite frame profile for a long time, but then eventually you eventually drop it from your repertoire. We all have that group of corner samples […]

From One Framer to Another: A Successful Store Owner Offers Assistance

From One Framer to Another: A Successful Store Owner Offers Assistance

A successful frameshop owner offers assistance in developing inexpensive, client-based programs to increase repeat business and referrals.

A Little Laser Goes A Long Way

A Little Laser Goes A Long Way

By Indu Chandrasekhar When Lisa Crabtree requested a mat cutter for Christmas some years ago, she had no idea the simple gift would lead to a dramatic upheaval in her life. A longtime information technology specialist in the Houston area, Crabtree had installed software for companies throughout the world for nearly 25 years. Armed with […]

Meg on Marketing: Let’s Put on a Show

Meg on Marketing: Let’s Put on a Show

Wanted: A marketing event that pays for itself, generates positive, free publicity for a business, and builds name recognition, all while supporting the local arts community. Great news – I’ve found it! Each year, Finer Frames hosts a juried art competition in the spring to build name recognition and highlight the work of many talented […]

Meg on Marketing: Cranky Customers

Meg on Marketing: Cranky Customers

How many times have we heard the most famous phrase in business “The customer is always right”? Knowing it is one thing, but believing it is much more difficult when the customer is (dare I say it?) is actually wrong. Recently, I had an unhappy customer that tested my beliefs. Fortunately this doesn’t happen often, […]

Seven Habits of Highly Effective Custom Picture Framers: A Frameshop Owner Relates Advice from a Best-Selling Book to the Art-and-Framing Industry

Seven Habits of Highly Effective Custom Picture Framers: A Frameshop Owner Relates Advice from a Best-Selling Book to the Art-and-Framing Industry

A frameshop owner relates advice from a best-selling self-help book to our industry.

LocalFramer.com Offers Leads to Custom Frameshop Owners

LocalFramer.com Offers Leads to Custom Frameshop Owners

Company aims to leverage its network of online art stores for custom framers.

So Many Choices … So Many Questions

So Many Choices … So Many Questions

Volume framers need to consider many issues when it comes to automated equipment.