framers

The Guerrilla Framer: The Power of a Phone Call in Turning Prospects into Customers

The Guerrilla Framer: The Power of a Phone Call in Turning Prospects into Customers

By Paul Cascio Business owners in the framing industry use a variety of creative methods and expend a considerable amount of time, money and attention to generate sales leads. In addition to traditional advertising media, today’s businesses introduce themselves to prospective customers through websites, email and social networking. And well they should, because creating awareness […]

The Guerrilla Framer: Turn Your Website into a Sales Engine

The Guerrilla Framer: Turn Your Website into a Sales Engine

By Paul Cascio,The Guerrilla Framer When I first joined the framing business more than 25 years ago, I had to advertise in the Yellow Pages directory. It was a necessary evil for anyone in a service business. The Yellow Pages directory was the Google of its day. There, consumers searched for services, such as plumbing, […]

Attention to Detail

Attention to Detail

By Eric Jarmann As framers, our framing design habits tend to be influenced by various trends that crop up in the world of art and decor. Sometimes you have a favorite frame profile for a long time, but then eventually you eventually drop it from your repertoire. We all have that group of corner samples […]

Meg on Marketing: Let’s Put on a Show

Meg on Marketing: Let’s Put on a Show

Wanted: A marketing event that pays for itself, generates positive, free publicity for a business, and builds name recognition, all while supporting the local arts community. Great news – I’ve found it! Each year, Finer Frames hosts a juried art competition in the spring to build name recognition and highlight the work of many talented […]

Meg on Marketing: The Power of Exclusivity

Meg on Marketing: The Power of Exclusivity

Ordering my usual grande non-fat, no whip mocha at Starbucks this morning got me thinking. Starbucks has built a powerful brand selling a very familiar product, not too far removed from framers selling picture frames. If framing entrepreneurs can model themselves after one of the most successful brands in business, we could strengthen our own […]

Meg on Marketing: Cranky Customers

Meg on Marketing: Cranky Customers

How many times have we heard the most famous phrase in business “The customer is always right”? Knowing it is one thing, but believing it is much more difficult when the customer is (dare I say it?) is actually wrong. Recently, I had an unhappy customer that tested my beliefs. Fortunately this doesn’t happen often, […]