English

Meg Glasgow

Meg on Marketing: What’s Your Handicap?

Meg on Marketing: What’s Your Handicap?

Golf is a game that people either love or hate. A lot of money is spent by players at every level trying to improve their game. A serious golfer will use any tool, gimmick or gadget to enhance his swing or improve his distance. Most of these tools actually work to give the golfer an […]

Meg on Marketing: Help for Small Business

Meg on Marketing: Help for Small Business

Did you make big plans for 2013? A few months have passed since our annual turning of the calendar and it’s probably past time for some of us to check in with the goals we casually sketch out on notebook paper. If you’re like me, you’ve got big hopes for your business, but if you […]

Meg on Marketing: Let’s Put on a Show

Meg on Marketing: Let’s Put on a Show

Wanted: A marketing event that pays for itself, generates positive, free publicity for a business, and builds name recognition, all while supporting the local arts community. Great news – I’ve found it! Each year, Finer Frames hosts a juried art competition in the spring to build name recognition and highlight the work of many talented […]

Meg on Marketing: The Power of Exclusivity

Meg on Marketing: The Power of Exclusivity

Ordering my usual grande non-fat, no whip mocha at Starbucks this morning got me thinking. Starbucks has built a powerful brand selling a very familiar product, not too far removed from framers selling picture frames. If framing entrepreneurs can model themselves after one of the most successful brands in business, we could strengthen our own […]

Meg on Marketing: Cranky Customers

Meg on Marketing: Cranky Customers

How many times have we heard the most famous phrase in business “The customer is always right”? Knowing it is one thing, but believing it is much more difficult when the customer is (dare I say it?) is actually wrong. Recently, I had an unhappy customer that tested my beliefs. Fortunately this doesn’t happen often, […]