Paul Cascio

The Guerrilla Framer: Turn Your Website into a Sales Engine

The Guerrilla Framer: Turn Your Website into a Sales Engine

By Paul Cascio,The Guerrilla Framer When I first joined the framing business more than 25 years ago, I had to advertise in the Yellow Pages directory. It was a necessary evil for anyone in a service business. The Yellow Pages directory was the Google of its day. There, consumers searched for services, such as plumbing, […]

The Guerrilla Framer

The Guerrilla Framer

By Paul Cascio The framing and art industry has undergone a number of changes in recent years. Some of these were by design, while others were forced. Many were positive, perhaps even revolutionary, including innovations in technology. Most were evolutionary, brought on by the ever-growing power of the Internet. Yet other changes, like the proliferation […]